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The Ask
To develop a tool to better navigate the complexity of government ecosystems, during business-to-business
The Why
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Serve as a useful tool in client meetings
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Clarify complex concepts
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Offer a customized experience
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Benefit all players in the semiconductor
My Work
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Led strategic UX research and designed the information architecture for a U.S. government tech ecosystem tool.
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Ideated and developed concepts, storyboards, and copy, and produced a marketing video for the Seer tool.
Methods
UX Research, How might we?, Interviews, Surveys, Personas, Insights, User Journeys, Wireframes, Information Architecture, Hight Fidelity Prototype, User testing,
Softwares
Figma, Notion, Slack, Miro, Microsoft, Adobe After Effects, Photoshop and Illustrator
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